12: Defining Your Niche: How to Attract Your Ideal Client in Private Practice

Many therapists resist niching down because they worry about limiting their opportunities (or they are concerned they will be bored just seeing one issue or concern). But the truth is, defining your ideal client actually makes it easier to build a practice you love while attracting the right people who need your help. In this episode, we’re breaking down why having a clear niche helps you prevent burnout, market your services authentically, and create a sustainable, fulfilling practice.

If you’ve been feeling stuck or unsure about how to position yourself in your private practice, this episode is for you!

 

What You’ll Learn in This Episode:

• The biggest myths about niching down (and why the opposite is true)

• How to define your ideal client in a way that feels natural

• Why clarity in your niche makes marketing feel effortless

• Simple ways to communicate what you offer and how it benefits your clients

• How to make it easy for potential clients to start working with you

 

Resources: 

• Episode 7: Growing Your Therapy Practice: Practical Tips and Strategies for Getting More Clients
• Free Workshop: Identifying Your Niche: Attract Clients Who Truly Align With You (April 3 12-1pm CST on Zoom)

 

Simple Practice: Use this link to access an exclusive 30-day free trial PLUS an additional month free when you add a credit card. Access an exclusive 30-day free trial for your network PLUS an additional month free when you add a credit card  

 

Next Steps:

• Subscribe to the podcast so you don’t miss an episode.
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• Leave us a written review wherever you are listening.

 

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• Workshop: https://jenalleytherapist.myflodesk.com/niche